Friendly Pr

Creative strategies
& music promotion

Friendly Pr is a music PR agency that puts together unique communication strategies for artists around the world. I worked there for two years, with almost 100 different artists – legends like Dido and Pet Shop Boys, world famous pop stars such as LAUV and Madison Beer, as well as Danish names like Pernille Rosendahl and Lydmor. As part of the project management, I wrote their press texts and pitched my artists to various music related media and radio stations around Denmark. Alongside this, I would be their ‘right hand’ to concerts and festivals, interviews and photo shoots in Denmark.