Tesco

Idea development
& advertising

Brits don’t get a lot of sunlight. One in five Brits have a vitamin-D deficiency from the lack of sunshine in the UK. To help fix this I came up with an idea together with victorandsimon.com for Tesco, a British multinational groceries/general retailer, to make edible fruit stickers glued with a vitamin-D supplement. Based on our own research we defined the problem, developed the idea and built a concept around it. We made a case video to tell the story and pitch the idea.